So you thought Amazon Instant Video on Xbox LIVE was the end all be all entertainment app to get on your Xbox? Microsoft is bringing Nick, Paramount and more sports Xbox LIVE.

Today at E3 Microsoft announced that it will be bringing video from 35 new partners including Nick, Paramount, NBA, NHL, and Machinima as well as an enhanced ESPN experience to the Xbox 360. No word yet on a time table or any specific details on what content may be offered.

Here’s an updated list of new content providers coming to Xbox LIVE:

o   Absolute Radio – U.K.

o   Ameba TV – Canada, U.S.

o   BreakMedia – Australia, Canada, India, Ireland, Singapore, South Africa, U.K., U.S.

 o   Comedy Central Stand Up – U.S.

 o   Comoyo – Denmark, Norway, Sweden

o   Corus Entertainment’s Franklin the Turtle – Canada

 o   GameSpot TV – Australia, Canada, U.K., U.S.

o   Headweb – Denmark, Finland, Norway, Sweden

 o   Indie Flix – U.S.

o   Machinima – All Xbox LIVE markets

o   Napster – Germany, U.K.

 o   Nickelodeon – U.S.

o   Paramount Movies – U.S.

o   Picturebox – U.K.

o   Quickflix – Australia, New Zealand

o   Rakuten ShowTime – Japan

o   Revision3 – Canada, U.K., U.S.

o   Rhapsody – U.S.

o   RTL XL – Netherlands

o   Slacker Radio – Canada, U.S.

o   SnagFilms – U.S.

o   Terra (Sunday TV) – Brazil, Chile, Colombia, Mexico

 o   The AOL On Network – Australia, Canada, Netherlands, U.K., U.S.

 o   The Weather Channel – U.S.

o   The Whistle – U.S.

o   TOU.TV – Canada o   TV3 – Spain

o   Twitch TV – U.S.

o   Univision – U.S.

o   Wuaki – Spain

o   Youzee – Spain


Still no word on timing or other details.