So it’s Friday night, I’m getting ready to set ZuneSpring.com on autopilot, but before I can, I decide to take a gander at “Switched On: ZuneForSure”. I think you know, Dear Reader, exactly where this is going. Columnist Ross Rubin digs in deep for this week’s edition of his weekly column. He carefully paints a picture of Microsoft wasting time and money to achieve something It had already managed to do before. It’s an interesting read if I do say so myself. It’s also nearly total BS.